17 Sep 2021
PRCA Awards nominations
As the UK faces a storm of negative economic news, a ray of light shines from the beauty industry.
We worked with Avon to announce that the company has seen a two-fold increase in new social selling Reps joining its UK business during lockdown (YOY).
With women set to be disproportionally hit by recession, the beauty company is paving the way to help women explore new, flexible and digital earning opportunities – enabling them to earn on their own terms.
We planned and executed all news generation, case study placement and executive profiling around the announcement, working to highlight how entrepreneurial women are grabbing the opportunity with both hands.
Fantastic coverage was secured across broadcast, print and online media including BBC Online, Daily Telegraph, the Guardian, The Sun, The i and BBC 4’s Today.