06 Jul 2020
Better LGBTQ+ ad representation needed
Pixie Lott has been unveiled as the face (and eyes) of 1-DAY ACUVUE DEFINE Contact Lenses.
The contact lenses are designed to correct vision and naturally enhance the appearance of eyes – without actually changing eye colour. In a series of glamorous photos Pixie can be seen wearing both NATURAL SPARKLE™ and NATURAL SHIMMER™ options.
To ensure all eyes were on the announcement, Red Consultancy co-ordinated photography shoots and media interviews with Pixie as well as distributed behind-the-scenes footage and details of Pixie’s top beauty tips and beauty products.