Aldi appoints Red

23 Feb 2017

Aldi Food Market Store

Supermarket chain Aldi has appointed Red Consultancy as its new UK consumer PR agency.

Red will handle PR for some of Aldi's consumer grocery categories, as well as its social media account.

UK comms director Mary Dunn said: "Having undergone a tender review of our retained UK consumer PR and social media agencies we are delighted to confirm the appointment of Red Consultancy."

Mike Morgan, CEO at Red Consultancy, said: "We are excited to be chosen to help tell the next chapter of Aldi UK's amazing story."