06 Jul 2020
Better LGBTQ+ ad representation needed
UK creatives have been using their creativity to honour key workers working on the frontline as part of Adobe’s global #HonourHeroes campaign.
Adobe challenged the social and creative community to use the power of Photoshop to make a difference – to give back, to thank and honour dedicated key workers and show the world how important they are. Adobe also made a $3 million commitment to trusted organisations providing vital assistance to communities locally and globally, as part of the campaign.
We worked with eight UK creatives to produce fantastic pieces including logo designer Will Paterson’s tribute to supermarket workers; portrayals of NHS workers from photographer Claire Luxton and illustrator Alex Jenkins; and PaperBoyo’s superwoman depiction of Olivia Strong, founder of ‘Run for Heroes’.
These visual tributes have been used to drive social reach and community engagement as well as articles in the creative press.