10 Dec 2018
Transforming story time
It’s been a busy Wimbledon fortnight for our consumer team as they served up ace media relations and content creation on behalf of Robinsons, the Official Soft Drink of The Championships.
First up was a light-hearted video with Tim Henman poking fun at his Wimbledon achievements whilst landing a more serious environmental message about Robinson’s new personalised, reusable bottles available at this year’s Championships. Our in-house creative services team created the film which was pushed out editorially and socially as well as on Robinsons owned channels.
We also hosted media and celebs at Robinson’s star-studded suite at Wimbledon, generating editorial coverage and fantastic social around attendees including Dec Donnelly, Lisa Snowden, David Haye, Vicky Pattison, Laura Whitmore and Eamon Holmes.
It’s been hard work but the team served up a winning campaign and even got a chance to enjoy a trip to centre court to watch Nadal!