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Home > News > A MESS AT THE MESSE? – The state of IFA in 2022

A MESS AT THE MESSE? – The state of IFA in 2022

15 Sep 2022

Red Consultancy’s consumer tech Director Simon Hilliard argues ‘less is more’ at IFA 2022 and, despite a 22% drop in coverage coming out of the show, there’s never been more options for brands at Europe’s largest consumer tech show. CLICK HERE TO DOWNLOAD FULL ARTICLE

A MESS AT THE MESSE? – The state of IFA in 2022

Red Consultancy’s consumer tech Director Simon Hilliard argues ‘less is more’ at IFA 2022 and, despite a 22% drop in coverage coming out of the show, there’s never been more options for brands at Europe’s largest consumer tech show. CLICK HERE TO DOWNLOAD FULL ARTICLE

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