14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
We were very proud to see our campaign for EDF Energy honoured at last night's CIPR Excellence Awards.
Our 'Pretty Curious' campaign was named runner up for the Best Use of Content Award and received a CIPR Mark of Excellence trophy.
Bringing together ideas and talent from across our consumer, digital and creative services teams, the campaign inspired teen girls to purse STEM careers through an array of shareable content - including a Virtual Reality film - and a digital-first approach which spoke authentically and directly to this tech-savvy audience.