A hat-trick of Sabre nominations

20 Apr 2022

We’re excited to have scored a hat-trick of nominations at this year’s SABRE Awards EMEA which attracts thousands of entries from across the EMEA region.

The shortlisted campaigns are:

Marketing To Youth: McDonald’s – Plan for Change launch 

  • Created content that packed a punch for the launch of McDonald’s Plan for Change programme by partnering with WBO Cruiserweight champion and ex McDonald’s employee Lawrence Okolie.

Food Service:  McDonald’s – The launch of the McSpicy

  • Generating a heated debate about how some like it hot and some like it really hot was the focus of our sizzling coverage and social content for the launch of McDonald’s spiciest burger.

Food & Beverage: KP Nuts – Team Nut Check 

  • Drag Queen, The Vivienne, took centre stage in this Movember campaign to raise awareness of the importance for ANYONE with testicles to check them regularly.

The results will be announced on 27th May.