Zen Internet
GREATEST CLICKS
Zen Internet
GREATEST CLICKS
Britain’s leading independent broadband provider Zen Internet wanted to drive media bandwidth.
Using its well-established challenger brand credentials, we crafted a sharp, share-of-voice stealing campaign.
The story included mining Zen’s own data to rank key events in terms of impact on internet usage.
From The Line of Duty finale to the Euros Final, and from the PM’s COVID press conference to COP26, Zen’s rankings offered a snapshot of the year’s greatest clicks.
Made
You Look.
206 pieces of earned coverage including several nationals: Daily Mail, The Sun and Daily Express as well as broadcast coverage on Sky News and GB News resulting in 13 million OTS.
Made
You Care.
Generated 220% in web traffic for people specifically searching for deals in their area. Analysis showed 98.6% month-on-month increase for website users.
Awards
- FINALIST - PRmoment Awards 2022 – Low Budget Campaign of the Year
