Case study
TRAINLINE
OR LINTENAIR
TRAINLINE
OR LINTENAIR
Train travel is nothing new. How can we reinvigorate the category, showing the benefits of train travel vs air travel and encourage downloads of the Trainlines app?
Created a spoof airline ‘Lintenair’ – anagram of Trainline.
Our teaser films promoted the launch of the ‘new way to travel’, finally revealing Lintenair is Trainline!
Talent took part in media interviews for the reveal.
An Airline Or Trainline
Cleverly angled shots allowed us to keep the suspense
Hero Video Content
Content created by our in-house team
Made
You Look.
400+ pieces of coverage, 46% increase in lifestyle coverage, 3.9m video views and a Facebook reach of 3.3m.
Made
You Care.
Resulted in £327K conversions (conversion was contributed to based on a one-day view-through attribution on Facebook) as well as 99.8% positive sentiment.
- FINALIST - PRCA National Awards 2017 - Technology
- WINNER - Sabre Awards EMEA 2018 - UK & Ireland
Our Campaigns
