Case study

SMART ENERGY
WEATHER WATCH SMART ENERGY
WEATHER WATCH

This campaign reframed smart meters from money-saving gadgets to essential elements in the fight against climate change.

Conducted in the run up to COP26, the campaign carried a topical narrative: the ability of the smart grid to better harness the renewable energy potential in the Great British Weather.

We exploited Brits’ obsession with the weather and harnessed some unlikely ambassadors.

Novice ‘weatherman’ Chris Packham delivered delivered thumb-stopping social content and a national news moment.

Surfers, wind-surfers and Paralympic athletes put on displays across the country to deliver in-depth regional media content and social buzz.

Weather Watch

Positioned as a weather presenter, Chris was the perfect face for ‘Weather Watch’, a short film showcasing how smart meters allow us to make the most of Britain’s vast renewable riches

The Power of the Wind

For our regional outreach, we enlisted people who understood the huge power of the British Weather – surfers and windsurfers

Chris Packham Reads the Weather

National treasure Chris Packham lent eco-credibility to our message, explaining the benefits of renewables and smart meters in a consumer-friendly way

Made
You Look.

Over 1,100 pieces of coverage appeared with a total reach of 19.2m+ (independently verified). Highlights includes Sky News, ITV News Wales, BBC Wales, Heart, BBC Scotland, Times Radio, Express, Independent, I news, The Scotsman, Evening Standard.

Made
You Care.

During the month the campaign launched, Smart Energy GB’s PR favourability rating increased.

Awards

WINNER - ESG Awards 2022 - Best ESG Campaign To Create Or Improve Access To Affordable And Clean Energy
FINALIST - CIPR Excellence Awards 2022 – Social Purpose Campaign
FINALIST - PRmoment Awards 2022 - Not for Profit Campaign