SKY
Mobile
Text to Switch
SKY
Mobile
Text to Switch
Breaking up is famously hard to do….
And the same could be said for changing your mobile provider until the arrival of industry-wide initiative ‘Text to Switch’. No awkward calls needed – a simple text lets you ditch and switch.
Our campaign delivered an award-winning brand moment for Sky Mobile by making the text to switch number, 65075, synonymous with dumping someone.
Partnering with rapper Lady Leshurr, we delivered the ultimate break-up track and a much-viewed parody music video, encouraging people to ditch and switch to Sky Mobile.
Made
You Look.
Over 200 articles appeared including 16 nationals with 100% inclusion of key ‘Text to Switch’ messaging. The video was embedded within 95% of online coverage. 93k+ YouTube views.
Made
You Care.
36k organic likes via owned/talent content, contributed to a 40% increase in web traffic vs previous month.
Awards
- WINNER - CIPR Excellence Awards 2022 – Best Use of Content
- FINALIST - PR Week Awards 2022 – Technology
- FINALIST - CIPR Excellence Awards 2022 – Consumer Relations Campaign
