Case study
McDonald’s
Regional Press Office
McDonald’s
Regional Press Office
As a nationwide but franchised business, McDonald’s needs its communications to be nationally linked but adaptive to local knowledge and issues.
Our regional remit for McDonald’s covers franchisee profiling, communicating local trust and sustainability commitments, supporting restaurant transformations, openings and closures, and making big brand and food news relevant for local communities.
Recent activity has included:
- first ever geo-targeted ‘Litter Lotto’ project in Dundee
- promoting women in business through franchisee profiling
- launching the new McPlant and Chicken Big Mac
Franchisee Anne Wainwright and her team in Dewsbury, Shaw Cross celebrate the reopening of her restaurant following a convenience of the future installation
Liverpool Franchisee, Mark Blundell and his team celebrate the opening of his new restaurant in Maghull, Merseyside
McDonald’s franchisee, Roger Khoryati presenting a training pack and kit to local Farrowfield club Blue Stars Manchester with local MP Jeff Smith
Made
You Look.
In one quarter we achieved 137 pieces of coverage and 24million OTS.
Made
You Care.
Over 28k entries to Litter Lotto and significant increase in downloads of Litter Lotto App.
Our Campaigns
