Huawei
Heat Index
Huawei
Heat Index
How could we improve how media across Western Europe were reporting on Huawei?
Using our suite of Ai data tools, we created a report format for Huawei’s Western European comms team that measures the sentiment of all articles written by core target journalists across a given period, within one or multiple markets.
Using a tiered sentiment scoring system, each article is given a ‘favourability’ score and the total sum equates to whether a journalist is deemed a Detractor, Neutral, Advocate or Super Advocate.
Made
You Look.
Analysed over 600 articles from over 100 journalists across Western Europe, scoring each as Detractor, Neutral, Advocate or Super Advocate.
Made
You Care.
Helped clients gain a deeper understanding of how target journalists are reporting over time, and to determine the right focus and interaction with journalists in order to build greater media advocacy.
