Case study

Ecover
Rubbish Café Ecover
Rubbish Café

With a 40 year heritage minimising environmental impact, Ecover wanted to showcase the value of recycling plastics. The resulting Rubbish Café was a world-first experience – people could only enter if they ‘paid’ with recyclable plastic rubbish.

Everything was created with sustainability and shareability in mind: from reusable cork flooring to the eco-friendly wash-off pavement graffiti.

Eco-chef Tom Hunt created zero waste veggie and vegan bowls, whilst upcycling designer Max McMurdo ensured the café backdrop was Instagram worthy.

As you entered the message on circularity was clear – was your rubbish ‘doomed for landfill’ or did it go to the ‘reincarnation station’?

The Rubbish Café. A zero-waste pop-up.

Serving up ideas for simple swaps that we can all make to reduce, reuse and recycle plastic. All paid for with rubbish

Almost 1,000 people came through the doors

Zero-waste menu and drinks from fellow B-Corp brands

Joanna Bradbury

VIP guests helped us launch the night generating widespread editorial and social buzz

Made
You Look.

Reached 66% of ‘Conscious Consumers’ in the UK three times.

Made
You Care.

Over 1,000 visitors with 240 pledges to reduce plastic usage, 11,400 hits to microsite and a significant sales uplift for Ecover’s washing range.

Awards

WINNER - The Drum Experience Awards 2018 – B2C Experiential Brand Campaign/ Event of the Year
WINNER - The Drum Experience Awards 2018 – Grand Prix
WINNER - AMEC Awards 2019 - Best use of measurement for a single event
SILVER - AMEC Awards 2019 - Most effective planning, research and evaluation of consumer communications

FINALIST - PRCA National Awards 2018 - Consumer

FINALIST - PRCA National Awards 2018 - CSR

FINALIST - PR Week Awards 2018 - Bests PR Event