Case study
Department of Health
GAMETE DONATION
Department of Health
GAMETE DONATION
We were tasked with aiding the recruitment of new egg donors and create a legacy of awareness on gamete donation.
We set out to communicate the message to women on an altruistic level.
A highly targeted campaign focused on key-need regions and high-profile national coverage.
Made
You Look.
· Blanket print and broadcast coverage in each launch region
· 137m OTS
· 67,000 leaflets and 600 posters distributed
Made
You Care.
· Manchester launch generated 40 enquiries in one day
Our Campaigns
