Butterkist
Here for the drama
Butterkist
Here for the drama
Butterkist’s ambition is to own the popcorn moment by inserting the brand into dramatic moments in culture.
We embarked on our mission working in close collaboration with advertising agency, St Luke’s to amplify the Butterkist’s’ ‘Here for the Drama’ tactical advertising placements.
As the nation tuned in to the Boris Johnson “Partygate” drama, and ahead of the interim Sue Gray report being released, Butterkist took its mobile advertising poster outside Downing Street.
We turned this into a media stunt by sampling popcorn to the media camped outside and working closely with PA to deliver visual assets for editorial and social outreach.
Made
You Look.
8 national news titles, 7 consumer titles and 14 trade titles with an OTS of 86 million people within 48 hours, including 8 million impressions on Twitter.
Made
You Care.
3.86% engagement rate on organic content, with just under 2,000 engagements across an organic reach of 50,000.
