Case study
Purina
BETA’s Lockdown Dogs
Purina
BETA’s Lockdown Dogs
To create cut-through in a crowded market for BETA, we came up with an idea that would have emotional resonance and deliver authentic credibility for the brand.
Who doesn’t believe they have the best dog? Especially during lock down when our canine friends provided so much emotional support.
Working with dog-lover and Strictly star Gemma Atkinson we launched a competition for the best ‘lock down’ pups.
Giving one special dog the chance to be the next BETA ‘Real Dog’ star and feature on-pack.
Gemma Atkinson
Launched campaign with picture story
Norman and Olli
Showing what it means to be a BETA dog
Made
You Look.
35 pieces of editorial, 15 influencer posts with a total 13 million OTS.
Made
You Care.
32% increase in Instagram followers and over 3% click-through-rate on micro influencer Instagram story content.
Our Campaigns
