BAE Systems
Manufacturing of the Future
BAE Systems
Manufacturing of the Future
The UK is facing a major skills crisis in STEM related careers. As a large employer, BAE Systems plays a major role in helping to attract more youngsters into manufacturing.
Using the A-level results announcement as a hook, we worked with BAE System’s chief visionary to predict a list of top manufacturing careers of the future, particularly those working alongside robot colleagues.
This was supported by stats on how young people believe their future jobs do not yet exist, along with visual assets and apprentice interviews.
Made
You Look.
40+ pieces of positive coverage including BBC, Newsbeat, The Guardian, The Sun and a host of regional and tech titles. Illustrations re-purposed for a paid social campaign on owned channels.
Made
You Care.
The Apprenticeship scheme attracted more than 9,000 applications, for approximately 800 roles across the BAE Systems business.
