Case study
Avon
Power Serum Pop Up
Avon
Power Serum Pop Up
Avon’s skincare hero, Power Serum, is an age defying formulation powered by patented Protinol technology.
To bring to life the science (and results ) behind the serum, we launched a 7-day trial for women, influencers and talent using VISEA skin analysis.
Triallists were treated to luxury treatments and professional makeovers whilst being immersed in the brand at our gorgeous pop up experience.
Three days bringing to life the Power of Protinol for Avon reps, customers, media, influencers and the general public
Participants treated to luxury treatments, state of the art VISIA skin analysis and professional makeovers
Made
You Look.
25 million OTS including Sunday Times Style, Mirror and Woman & Home.
Made
You Care.
50% sales increase among NEW customers and highest EVER recorded day of Power Serum sales, following single piece of national PR coverage.
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