Case study
McDonald’s
McFleet
McDonald’s
McFleet
To help cement McDonald’s place in British culture, we created authentic experiences with its food that filled influential social feeds.
![](https://www.redconsultancy.com/wp-content/uploads/2023/01/Logos-_McDonalds-250x250.png)
We created a UK first: ‘McFleet’
This unique mobile McDonald’s – allowed us to show up in music videos, VIP parties, festivals, FA Cup games and on every celebrity social channel that matters.
We gave customers and crew alike positive experiences and generated brand love from taste-makers across the land such as Maya Jama, Stormzy and Sam Fender.
![](https://www.redconsultancy.com/wp-content/uploads/2023/01/Images-combined.png)
McFleet On The Road
It's a hard gig but someone's got to do it... team on tour
![](https://www.redconsultancy.com/wp-content/uploads/2023/01/Image-10-1600x1067.jpg)
Festival goers at Leeds queuing for Free fries and McDonald’s themed Hawaiian summer shirts
![](https://www.redconsultancy.com/wp-content/uploads/2023/01/Image-12-1600x1099.jpg)
Flackstock – the festival in memory of Caroline Flack raising awareness of mental health issues and funds for mental health charities
Made
You Look.
1 million views of content and hundreds of pieces of editorial coverage.
Made
You Care.
Over 20k serves directly into the hands of customers.
Our Campaigns