Case study
McCoy’s
Meal deals on wheels
McCoy’s
Meal deals on wheels
Tasked to drive trial of McCoy’s Thai Sweet Chicken, we capitalised on our love for the classic high street meal deal experience.
Much of the nation was still WFH and missing out on flavour.
Step forward the brand new ‘McCoy’s Meal Deals on Wheels’ delivery service.
Lucky fans in London and Manchester were treated with a gourmet sandwich and a packet of McCoy’s Thai Sweet Chicken crisps.
Multi-layered campaign delivered editorial and social buzz.
McCoy's Meal Deal on Wheels
Tapped into local Manchester food fame by partnering with legendary grilled cheese shop, Northern Soul
WhatWillyCooks
Partnered with Bodega Rita's for the ultimate McCoy's pairing
Made
You Look.
Partnerships with gourmet sarnie suppliers in two cities alongside local foodie influencers & media outreach led to 400k impressions, earned editorial OTS of 3.8m.
Made
You Care.
Over 7,000 positive engagements with social content & sampled over 3k packets of crisps.
Our Campaigns
