Hendrick’s
Neptunia Gin Launch
Hendrick’s
Neptunia Gin Launch
Hendrick’s is famed for bold, imaginative visions, so the debut of their new sea-inspired, limited-release Neptunia Gin required a creative first.
Infused with coastal botanicals, Hendrick’s Neptunia bottles the elemental power of the sea and was set to be the iconic gin of summer 2022.
A collaboration with multidisciplinary artist, Claire Luxton, saw us transform lighthouses – those beautiful beacons of our coastline – into canvasses for our storytelling through stunning art installations and immersive imagery that told the tale of Hendrick’s Neptunia Gin.
The campaign delivered a wave of coverage, talkability and social sharing, and is Hendrick’s Gin’s most successful PR campaign to date.
Made
You Look.
174 pieces of coverage appeared incl. Evening Standard’s picture of the day, features in The Daily Mirror and a DPS in The Scotsman.
Made
You Care.
PR alone delivered 100% volume increase / distribution vs. forecast.
Awards
- WINNER - The Drum Out of Home Awards 2023 – Spectacular Award
- FINALIST - The Drum Out of Home Awards 2023 - Best Use of Location
