Heathrow
Tale of Modern Britain
Heathrow
Tale of Modern Britain
Heathrow tasked Red with celebrating their role as ‘the world’s gateway to Britain’, highlighting how the airport facilitates the excitement of departing for new adventures or returning to home comforts.
Collaborating with spoken word artist Caleb Femi, we explored British identity by creating ‘A Tale of Modern Britain’, a powerful poem narrated through the lens of Heathrow arrivals and departures.
The multi-purpose content was appeared on social, Terminal screens, the Heathrow Express and was part of a wider package for media.
Made
You Look.
173 pieces of coverage, over 13K organic social video views and 424k social media impressions.
Made
You Care.
20k engagements with social content, content streamed across Terminal 2, 5 and on Heathrow Express reaching a potential further 8 million customers.
Awards
- Winner - PRmoment Awards 2021 - Integrated Comms Campaign of the Year
- Winner - PRmoment Awards 2021 - Best Use of Creativity
- Winner - SABRE Awards EMEA 2021 - Consumer Electronics
