Crest Nicholson
Regional Press Office
Crest Nicholson
Regional Press Office
Crest Nicholson was undergoing a period of business transformation and needed to solidify its reputation as an award-winning housebuilder and creator of communities.
We developed a new communications strategy to align with the businesses goals.
There was a major focus on message development – how we could position Crest Nicholson as a high quality builder and a force for good in local communities.
Created a full campaign to enhance the housebuilders’ reputation at a national and regional level. Activity included photo calls, charity and community group partnerships, showcasing apprenticeship and training programmes, highlighting senior appointments and land purchases.
Made
You Look.
Each year we secure 500+ pieces of coverage, including 50 articles across national property and lifestyle media such as Evening Standard, The Times Bricks & Mortar, House & Garden and Yahoo! Lifestyle.
Made
You Care.
Crest Nicholson’s share of voice was maintained and sentiment boosted – sitting at 91% positive / neutral sentiment. At an operational level, Crest Nicholson regained its 5-star status in the HBF housebuilder satisfaction survey for the first time in a number of years.
