Case study
Checkatrade
The Romans
Checkatrade
The Romans
What have the Romans ever done for us? That was the question which helped us position Checkatrade as a source of practical help and inspiration for home improvement.
Tasked to drive quality coverage in high-reaching outlets we engaged historian and actor Sir Tony Robinson to create an ‘edutaining’ mini-documentary.
Sir Tony takes plumber Danny on an amusing journey through time to show him how the skills he uses daily were used by Roman builders thousands of years ago.
Written and presented by Sir Tony Robinson
Mini documentary revealing how modern day trades first started centuries ago
Made
You Look.
70 pieces of coverage incl. PA, Express, Independent, 1.5 million impressions for digital content.
Made
You Care.
100% positive social sentiment.
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