FoodCycle
Recruiting volunteers
FoodCycle
Recruiting volunteers
FoodCycle is on a mission to make food poverty, loneliness and food waste a thing of the past.
As part of a volunteer recruitment drive, we inspired the nation’s dinner party hosts and cooks to help nourish their communities with food and conversation.
Coinciding with Volunteer’s Week, our case study led campaign was supported by consumer research, digital advertising, social and WOM support, newsletter and ad creation.
Made
You Look.
· 99 pieces of coverage across print, online and broadcast
· Campaign OTS of 228.5m
Made
You Care.
· 1,506 volunteer sign ups
Our Campaigns
