Case study
NHSBT
Do Your Bit
NHSBT
Do Your Bit
We worked with NHS Blood & Transplant for three years to encourage blood donations and ensure blood stock targets were maintained.
Focusing on creating striking imagery, alongside famous faces (recruited for free), gave the ongoing ‘call to action’ campaign fresh legs year after year. Different creative routes also allowed us to appeal to different demographics.
Sports presenter Adrian Chiles helped recreate iconic football images during an appeal timed around the World cup.
Deployed striking body art(ery) to make our public health message stand out to members of the public and media.
Celebs re-created David Bowie’s iconic Aladdin Sane album shot to highlight how you can be a hero by donating blood during National Blood Week.
Made
You Look.
· Our ‘Team Give Blood’ campaign alone delivered almost 1K pieces of coverage, reaching 80% of UK with 10K mentions on social
Made
You Care.
· NHSBT consistently hit 30% blood stock target and maintained a steady level of donors over the entire campaign period
· Campaigns were shortlisted for 43 comms awards over three years
Our Campaigns
