Case study
RNLI
Mayday
RNLI
Mayday
We were tasked with raising awareness of ‘Mayday’, the RNLI’s annual fundraising appeal.
To grab the public’s attention and create impactful content, we installed 181 pairs of the RNLI’s iconic wellies along the Thames to represent the number of people rescued by RNLI lifeboat crews each week.
Content was captured for PR + social with RNLI crew onsite to participate in media interviews. Talent was secured (for free) to support the campaign with posts encouraging donation.
Made
You Look.
· 12m OTS from editorial coverage
· 63% of coverage included donation details / link
· Almost 10K views of talent social with over 5K engagement
Made
You Care.
· Helped RNLI achieve fund raising target
Our Campaigns
