POWERING
CHANGE
POWERING
CHANGE
Change@red is dedicated to driving positive change by influencing public behaviour, attitudes, and perceptions. We inject kinetic energy into our campaigns to really knock down barriers, identify the right levers for change and ensure long lasting impact.
Kinetic Change is our behaviour change model. It combines the rigour of COM-B with creative, earned-first activations and a deep understanding of the power of social media.It allows us to create campaigns which are built to travel, to create impact and measurable change.
Our belief
- Too many agencies create stories and messages that catch the eye but only for a moment. These campaigns quickly drift away or ‘pop’ out of the audience’s mind. They are balloons
- Our change campaigns are built to travel. They travel with momentum, not only reaching the audience but knocking down barriers. They travel with weight, containing carefully calibrated nudges, messages and calls to action to strike at the heart of the problem. They are bowling balls.
Our services
- STRATEGIC PLANNING & BEHAVIOURAL INSIGHTS – Strategic planning including audience and channel insight, leveraging behavioural science to understand and influence human behaviour more effectively.
- CREATIVE CAMPAIGNING - Eye catching campaigns which grab earned media attention and drive conversation on and offline
- DATA-DRIVEN MEDIA & ONLINE DRUMBEAT – Campaigns underpinned with relentless ‘always on’ press office powered by Red Pulse. Our real-time social data and cutting-edge AI to identify story opportunities and leveraging our strong relationships with media outlets to ensure maximum impact nationally and locally
- CONTENT CREATION - Powering campaigns with creative, digital-first content that works across channels and drives engagement
- PARTNERSHIP - Identifying and brokering mutually beneficial partnerships to engage target audiences from big brands to targeted charities. Creating opportunities to generate earned and social engagement.
- Want to find out more about Kinetic Change? Email [email protected]
