Avon Global Audience
Definition
Avon Global Audience
Definition
At the start of a strategic audit of its global content, Avon was keen to understand the type of people within its global social community and how closely aligned they are to Avon’s target consumer.
Using our suite of Ai data tools, we performed a deep analysis of Avon’s global social channels across 11 priority markets in order to segment follower profiles.
We were then able to cross match these against Avon’s target consumer pen portraits, brought to life through primary consumer research, and to perform an Audience Gap Analysis.
Made
You Look.
This gave us a greater understanding of global followers and the target consumers missing from the global community.
Made
You Care.
Armed with this insight, we provided Avon with an optimised global content strategy and creative ideas ready for rollout to engage target consumers and help generate new and precise follower growth.
