Halifax
Pocket Money
Halifax
Pocket Money
How could we translate Halifax’s annual Pocket Money survey results into a newsworthy campaign generating both financial and lifestyle media coverage?
The ongoing cost of living crisis presented a real opportunity to engage with media and discuss the impact of the crisis on parents’ behaviours.
We enlisted credible spokespeople and created engaging visual media assets to support the research and deliver bigger, feature pieces.
Made
You Look.
81 pieces of coverage appeared, majority from national titles incl. The Telegraph, Financial Times, Evening Standard and The Guardian as well as lifestyle publications such as Good to Know and The Parenting Daily. Six broadcast interviews also were syndicated across 25 stations.
Made
You Care.
100% positive social sentiment in online coverage, with excellent engagement in social coverage.
